Capital Thought

Our Clients Succeed Where Others Fail

At Capital Thought, your project is sponsored by a founder—Jason Cohen or Joshua Baer. Both have started three tech companies each—writing the software, devising the marketing, leading them to millions of dollars in annual revenue, and negotiating successful exits.

We are not just consultants. We are partners.

Our Process—Lean Customer Development

If you have a fixed spec, know exactly what product is the exact market fit, and want the cheapest route to a product even if it means building the wrong product, then hire someone else!

Hire us to get to market fast with a product you can actually sell.

For new products to be successful, they should always be adjusting to product/market fit. That means both need to change and both need empirical feedback from the field. We understand that. Anyone who asks you for a detailed spec doesn’t.

Don’t be a Victim—We Exit Gracefully

At some point, don’t you need to have your own CTO and your own developers? Yes! And, unlike most consulting shops, when you’re ready to leave, we’ll help you hire an awesome CTO. Then we’ll help you train the developers who will replace ours.

We do whatever it takes to make you successful.

Our Technologies—The Right Tools for the Job

We love Ruby on Rails. Rails enables extremely rapid development of high-quality web applications. Our experience on many successful projects proves that. However, Rails doesn’t always get a project 100% there. Sometimes other technologies are needed. Sometimes Rails doesn’t even belong in the picture.

Collectively, we have dozens of years of experience in technologies other than Rails, and we draw on it. We know the back end. We know the protocols. We know how to build complex systems.

We use the right tools for the job. And we know how to integrate them with Rails.